Enterprise Spirit: Starting Business with Diligence and Thriftiness;Broadening Business with Plain living and Hardworking; Maintaining Business with Realism andPragmatism; Improving Business with Excellence and Strength.

Managing concept: Promoting Honesty and Harmony; Being Innovative andInitiative; Relying on Resources; Insisting Sustainable Development.

Talent Management: Dedication to Work; Persistence in Professions; Diligencein Business; Hardworking for Prosperity.

Enterprise targets: Taking the Lead; Pursuing for Excellence; Devoting toGreening; Building for Longer-term Development.

Social responsibilities: Conservation of Ecology; Prosperity of Forest Area;Reduction of Carbon; Building of Beautiful China.